The Agentic Stack

Six Agents. Every Revenue Gap.

Select an agent to view its full VBR playbook — including verbatim outreach scripts across SMS, Email, and Voice for each trigger type.

⚡ Highest Opportunity

Ghost Visitor Recovery

96% of website visitors leave without a trace. On a 6,000-visitor/month site that is 5,760 ghost visitors — roughly 22% identifiable through the Parity Intelligence Graph. This agent identifies them, assigns the right VBR, and triggers personalized outreach before they reach a competitor.

Annual Revenue Upside
$3.6M+
Per rooftop / year
5-rooftop group: $18M+
5,760
Ghost visitors/month (6K site)
~22%
Identity resolution rate
40–50%
VBR contact-to-appt rate
$299K+
Monthly opportunity missed
Valid Business Reasons (VBRs) — 4 Trigger Types  —  Click any VBR to view scripts
VBR 01  —  Channel Priority: SMS → Email → Voice
Inventory Alert
A specific unit the visitor browsed is still on the lot. Triggered within 24 hours of the session when the browsed VIN remains available. Creates urgency grounded in real inventory data — not a generic follow-up.
View Scripts ▾
SMS
Email
Voice
Trigger: VIN browsed, still on lot, within 24 hrs  |  Length: Under 160 chars
Hi [Name] — the [Year Make Model] you were looking at is still available. Wanted to reach out before it moves. [Link]
Subject: The [Year Make Model] you viewed is still here
Hi [Name], We noticed you were checking out the [Year Make Model] on our site — it is still on the lot and available now. I wanted to reach out directly before it moved. If you would like to hold it or schedule a time to come see it, I can make that happen today.
CTA Button
Check Availability
Opening — keep under 30 seconds, do not pitch
Hi [Name], this is [First Name] from [Dealer]. I'm calling because I saw you were checking out the [Year Make Model] on our website — it is still on the lot and I wanted to reach out before someone else grabs it. Is this a good time for 60 seconds?
VBR 02  —  Channel Priority: Email → SMS → Voice
Service Equity Alert
The visitor's vehicle service history shows accumulated equity that changes their trade math. The Intelligence Graph matches the anonymous visitor to a DMS record and calculates the actual equity position before outreach begins.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — based on your service history with us, your [Year Make Model] may be worth more in trade right now than you think. Worth a 5-min conversation?
Subject: Your [Year Make Model] — what it's worth right now
Hi [Name], We matched your recent visit to our website with your service history and ran the numbers on your [Year Make Model]. Based on current market conditions and your vehicle's service record, you may be sitting on more equity than you realize. I would like to show you what that looks like — no obligation. [CTA: See Your Trade Value]
Hi [Name], this is [First Name] from [Dealer]. I'm reaching out because I ran the numbers on your [Year Make Model] based on your service history with us — and I think the trade position might surprise you. It would take about 5 minutes to show you. Is this a good time?
VBR 03  —  Channel Priority: Email → SMS → Voice
Trade Window Opportunity
Market data shows a short window where the visitor's current vehicle commands a premium trade value. The agent communicates the window and its specific close date — creating legitimate urgency backed by data the customer can verify.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — trade values on [Year Make Model] are running high right now. The window is short. Worth a quick look? [Link]
Subject: Trade values on your [Year Make Model] — right now
Hi [Name], Trade values on vehicles like your [Year Make Model] are at an elevated point this month — and these windows tend to close quickly when market conditions shift. I wanted to make sure you had the information before it changed. [CTA: See Current Trade Values]
Hi [Name], this is [First Name] from [Dealer]. Trade values on [Year Make Model] are running unusually high right now — and these windows do not last long. I wanted to make sure you had a chance to take advantage before it shifts. Do you have 60 seconds?
VBR 04  —  Channel Priority: Email → SMS → Voice
Finance Rate Expiration
A rate or OEM incentive the visitor was browsing under is expiring within 7–10 days. The agent notifies with the specific rate, the vehicle it applies to, and the exact expiration date — triggering action before the window closes.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — the rate on the [Year Make Model] you were looking at expires [Date]. Wanted to give you a heads up before it goes. [Link]
Subject: Rate expiration on the [Year Make Model] — expires [Date]
Hi [Name], The financing rate available on the [Year Make Model] you were viewing expires on [Date]. After that date, the rate increases to [New Rate]%, which changes the monthly payment by approximately $[X]/month. I wanted to give you a chance to lock it in before it goes. [CTA: Lock In Your Rate]
Hi [Name], this is [First Name] from [Dealer]. The rate on the [Year Make Model] you were looking at on our site expires on [Date] — and after that it goes up, which changes the payment. I wanted to give you a heads up before the deadline. Is this a good time?

Dead Lead Reactivation

Your CRM holds hundreds to thousands of leads that went cold — not because the customer lost interest, but because the follow-up was generic and the timing was wrong. This agent scans your full lead database continuously, detects the exact moment a data-verified VBR applies, and reactivates with a reason specific to that customer's situation.

Annual Revenue Upside
$386,400
Per rooftop / year
5-rooftop group: $1.93M
500–1,000
Cold leads reactivated/month
1.4%
Reactivation rate
$32,200
Revenue recovered/month
Valid Business Reasons (VBRs) — 6 Trigger Types
VBR 01  —  Channel Priority: SMS → Email → Voice
Inventory Match
A vehicle matching the lead's original search criteria just arrived on lot or dropped in price. The agent connects the specific VIN to the lead's prior search history.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — the [Year Make Model] you were looking for came in. [Color/Trim]. Wanted to let you know before it moves. [Link]
Subject: It's here — the [Year Make Model] you were looking for
Hi [Name], The [Year Make Model] you were interested in has arrived — [Color, Trim, Package]. I wanted to reach out before it sold, since you had specifically asked about this configuration. [CTA: View the Vehicle]
Hi [Name], this is [First Name] from [Dealer]. I'm calling because the [Year Make Model] you were looking at — [Color/Trim] — just came in. I wanted to reach out before it moved. Is this a good time for 60 seconds?
VBR 02  —  Channel Priority: Email → SMS → Voice
OEM Incentive Expiration
A manufacturer incentive relevant to the lead's prior vehicle interest is ending this month. The agent notifies with the specific program, the vehicle it applies to, and the expiration date.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — the [OEM] incentive on the [Year Make Model] expires [Date]. Wanted to give you a heads up. Worth a call?
Subject: Incentive expiration — [Year Make Model] — [Date]
Hi [Name], The [OEM] incentive you were looking at when we last connected expires on [Date]. After that, the terms change. I wanted to reach out in case the timing is better now than it was before. [CTA: See Current Incentives]
Hi [Name], this is [First Name] from [Dealer]. I'm calling because the incentive on the [Year Make Model] we talked about expires on [Date] — and I wanted to give you a chance to revisit before the terms change. Is this a good time?
VBR 03  —  Channel Priority: Email → SMS → Voice
Trade Equity Window
A market shift creates a short window where the lead's current vehicle trades at a premium. Urgency is grounded in data the customer can verify — not sales pressure.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — trade values on [Year Make Model] are peaking right now. The last time we talked the timing was not right — might be worth a second look.
Subject: Trade values on your [Year Make Model] — worth a second look
Hi [Name], I know the timing was not right when we last connected, but I wanted to reach out because trade values on vehicles like yours are running high right now — and these windows close quickly. Worth a 10-minute conversation to see if the numbers make more sense today? [CTA: See Current Trade Value]
Hi [Name], this is [First Name] from [Dealer]. We talked [timeframe] ago and the timing was not right — I get that. I'm calling because trade values on [Year Make Model] are at a high point right now, and I did not want you to miss the window. Would you be open to a 10-minute conversation?
VBR 04  —  Channel Priority: SMS → Email → Voice
Price Adjustment
A specific vehicle the lead previously viewed has been reduced to a new price point. The outreach connects the price drop directly to the lead's original inquiry.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — the [Year Make Model] you were looking at dropped to $[New Price]. Thought you would want to know. [Link]
Subject: Price update on the [Year Make Model] — $[New Price]
Hi [Name], The [Year Make Model] you were looking at has been repriced to $[New Price] — down $[Amount] from when we last connected. Wanted to make sure you had the updated number before making any decisions. [CTA: View Updated Price]
Hi [Name], this is [First Name] from [Dealer]. The [Year Make Model] you were looking at has come down to $[New Price]. I wanted to give you the updated number since you had been interested before. Is this a good time for 60 seconds?
VBR 05  —  Channel Priority: SMS → Email → Voice
Specific Arrival
A unit matching the lead's exact prior request — color, trim, package — just arrived on lot. The agent notifies the lead before the vehicle appears publicly online.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — a [Color] [Year Make Model] with [Package/Options] just arrived. You had asked for exactly this. Available now. [Link]
Subject: It just arrived — [Color] [Year Make Model] with [Package]
Hi [Name], You had specifically asked about [Color] [Year Make Model] with [Package/Options] — it just came in. I wanted to reach out directly before it was available online, since you were the one who asked for it. [CTA: Reserve It]
Hi [Name], this is [First Name] from [Dealer]. The [Color] [Year Make Model] with [Package] you asked about just arrived. I wanted to call you directly before I put it out. Is now a good time?
VBR 06  —  Channel Priority: Voice → SMS → Email
Service-to-Sales Bridge
The lead's vehicle has come into the service drive. The agent detects the service appointment in the DMS and uses it as a natural, low-pressure moment to reintroduce the sales conversation during the visit.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — saw your [Year Make Model] is coming in for service. While you are here, we would love to show you what you could be driving next. No pressure at all.
Subject: Your service appointment — and a thought while you are in
Hi [Name], I saw your [Year Make Model] is scheduled to come in for [Service Type]. While you are here, I would like to take 10 minutes to show you your current trade position and a couple of things on the lot. No pressure — just want to make sure you have the full picture while you are in. [CTA: Confirm Appointment]
Hi [Name], this is [First Name] from [Dealer]. Your [Year Make Model] is coming in for service, and I wanted to reach out ahead of time. While you are here, I would love to take 10 minutes to show you your trade position and a couple of things on the lot. Is that okay?

Service Drive Agent

Your service drive generates more customer touchpoints than your sales floor — and most of the revenue from missed follow-ups, declined repairs, and ignored recalls disappears without a trace. This agent monitors every open RO, declined repair, service interval, and recall in real time and turns each one into a structured VBR-triggered outreach sequence.

Annual Revenue Upside
$605K–$677K
Per rooftop / year
5-rooftop group: $3.02M–$3.38M
$50K–$56K
Monthly recovery per rooftop
48 hrs
Max window for declined RO follow-up
6
Distinct VBR trigger types
Valid Business Reasons (VBRs) — 6 Trigger Types
VBR 01  —  Channel Priority: Email → SMS → Voice
Open Safety Recall
Customer has an open recall on file. The agent notifies with the specific recall description, the VIN it affects, and a direct appointment CTA — covered at no charge.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — there is an open safety recall on your [Year Make Model]. It is a quick fix, covered under warranty. Want to get it scheduled? [Link]
Subject: Open recall on your [Year Make Model] — covered, no charge
Hi [Name], Your [Year Make Model] (VIN: [VIN]) has an open safety recall that we want to make sure gets addressed. The repair is covered at no charge and typically takes [Time]. We want to make sure your vehicle is safe and your coverage is protected. [CTA: Schedule Recall Repair]
Hi [Name], this is [First Name] from [Dealer]. I'm calling about an open safety recall on your [Year Make Model]. It is covered at no cost to you — I just want to make sure we get it taken care of. Do you have 60 seconds?
VBR 02  —  Channel Priority: SMS → Email → Voice
Declined RO Follow-Up
Customer declined a repair during a service visit. The agent follows up within 48 hours with the specific repair, estimated cost, and a scheduling link — while the reason for the visit is still fresh.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — following up on the [Repair] we recommended during your last visit. Parts are in and we have availability [Date/Time]. Want to get it scheduled? [Link]
Subject: Following up on the [Repair] from your last visit
Hi [Name], When you brought your [Year Make Model] in on [Date], we recommended [Repair]. I wanted to follow up to see if you would like to go ahead and get it taken care of. We have availability [Date/Time] and parts are ready. [CTA: Schedule the Repair]
Hi [Name], this is [First Name] from [Dealer]. When you were in on [Date], we recommended [Repair]. I wanted to follow up to see if you would like to go ahead and get that done — we have a slot open [Date/Time]. Is this a good time?
VBR 03  —  Channel Priority: Email → SMS → Voice
Mileage-Triggered Maintenance
DMS mileage data triggers maintenance outreach tied to the customer's actual odometer — not a generic calendar interval. The specific mileage and service required are cited in every touchpoint.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — your [Year Make Model] is due for [Service] around [Mileage] miles. You are at approximately [Current Mileage]. Ready to schedule? [Link]
Subject: Your [Year Make Model] is due for [Service]
Hi [Name], Based on your vehicle's service records, your [Year Make Model] is due for [Service] around [Mileage] miles. You are currently at approximately [Current Mileage]. Staying current on this keeps your warranty intact and prevents more expensive repairs down the road. [CTA: Schedule Service]
Hi [Name], this is [First Name] from [Dealer]. Your [Year Make Model] is coming up on [Mileage] miles, which means it is due for [Service]. I wanted to reach out before it got further out. Would you like to get that scheduled?
VBR 04  —  Channel Priority: Email → SMS → Voice
Warranty Preservation Alert
The manufacturer warranty requires a service action before a specific mileage threshold or date. The agent frames the outreach around protecting the customer's coverage — not selling a service appointment.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — your [Year Make Model] warranty requires [Service] before [Mileage/Date]. Want to get it on the books? [Link]
Subject: Protect your warranty — [Year Make Model] service required by [Date/Mileage]
Hi [Name], Your [Year Make Model] manufacturer warranty requires [Service] before [Date or Mileage] to remain valid. Missing this window can void related warranty coverage. I want to make sure you do not lose that protection. [CTA: Schedule Before Deadline]
Hi [Name], this is [First Name] from [Dealer]. Your [Year Make Model] warranty requires [Service] before [Date/Mileage] — if we miss that window it can affect your coverage. I want to make sure we get it done in time. Is this a good time to schedule?
VBR 05  —  Channel Priority: SMS → Email → Voice
Loaner Availability Window
A loaner vehicle is available, removing the primary objection for customers who delay service due to transportation. The agent ties the loaner opening directly to an outstanding service need on record.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — a loaner just opened up if you need to bring your [Year Make Model] in for that [Service]. No disruption to your day. [Link]
Subject: Loaner available — good time to take care of that [Service]
Hi [Name], A loaner vehicle just opened up for [Date/Date Range] — which is a good opportunity to take care of the [Service] your [Year Make Model] has been due for. We know transportation is often the reason visits get delayed, so I wanted to flag this opening. [CTA: Reserve the Loaner]
Hi [Name], this is [First Name] from [Dealer]. A loaner just became available for [Date] — which makes this a good time to bring in your [Year Make Model] for the [Service] it has been due for. Would that work for you?
VBR 06  —  Channel Priority: Email → SMS → Voice
Seasonal Readiness
A weather- or season-based trigger tied to the customer's location, vehicle type, and upcoming season. The agent identifies which service is relevant based on the vehicle's actual service history — not a generic seasonal blast.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — with [Season] coming, your [Year Make Model] is due for [Seasonal Service]. Quick and easy to schedule. [Link]
Subject: Get your [Year Make Model] ready for [Season]
Hi [Name], With [Season] approaching, we want to make sure your [Year Make Model] is ready. Based on your service history, your vehicle is due for [Seasonal Services]. It is a quick appointment and we will make sure you are set for the season. [CTA: Schedule Seasonal Service]
Hi [Name], this is [First Name] from [Dealer]. With [Season] on the way, I wanted to reach out about getting your [Year Make Model] ready. Based on your service history, [Specific Service] is overdue — and it is a quick appointment. Is this a good time?

Equity & Upgrades Agent

Financial windows open and close constantly across your DMS — equity positions shift, leases enter their pre-maturity window, rate environments change. Your sales team cannot monitor every customer continuously. This agent does. It watches the full customer database for financial moments and acts on them the day they appear.

Annual Revenue Upside
$252K–$403K
Per rooftop / year
5-rooftop group: $1.26M–$2.02M
$21K–$33.6K
Monthly recovery per rooftop
90–120 days
Pre-maturity lease window trigger
6
Distinct VBR trigger types
Valid Business Reasons (VBRs) — 6 Trigger Types
VBR 01  —  Channel Priority: Email → SMS → Voice
Positive Equity Alert
The customer's vehicle has crossed into positive equity. The agent calculates the specific dollar figure from DMS payoff data and current market values, and presents a tailored upgrade path.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — your [Year Make Model] has crossed into positive equity. You could be driving more car for the same payment. Worth a 5-min conversation?
Subject: Your [Year Make Model] — you may be sitting on equity
Hi [Name], Based on current market conditions and your payoff data, your [Year Make Model] is showing a positive equity position of approximately $[Amount]. That equity can often be applied to a newer vehicle — in some cases at the same or lower monthly payment. [CTA: See Your Equity Position]
Hi [Name], this is [First Name] from [Dealer]. I ran the numbers on your [Year Make Model] and it is showing a positive equity position right now — which means you may be able to step into something newer for the same payment. Is this a good time for 5 minutes?
VBR 02  —  Channel Priority: Email → Voice → SMS
Lease Maturity Window
The customer's lease enters its 90–120 day pre-maturity window. The agent initiates options before the OEM or a competitor contacts them first — covering return, extend, purchase, and upgrade paths.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — your lease on the [Year Make Model] is coming up. Let us talk through your options before the window closes. [Link]
Subject: Your [Year Make Model] lease is maturing — let's talk options
Hi [Name], Your lease on the [Year Make Model] is maturing in approximately [X] days. This is the window where you have the most flexibility — return, extend, purchase, or transition to something new. I would like to walk you through your options before the deadline arrives. [CTA: Review My Lease Options]
Hi [Name], this is [First Name] from [Dealer]. Your lease on the [Year Make Model] is coming up in about [X] days — and this is really the window where you have the most options. I would like to spend 10 minutes walking you through what makes sense. Is this a good time?
VBR 03  —  Channel Priority: Email → SMS → Voice
Rate Improvement Opportunity
The current rate environment offers the customer a materially lower payment than their existing contract. The agent presents the specific delta — current rate vs. contracted rate — making the value concrete and immediately actionable.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — current rates have dropped since you financed your [Year Make Model]. Your payment could be lower. Worth a quick look?
Subject: Your [Year Make Model] payment could be lower right now
Hi [Name], Rates have shifted since you financed your [Year Make Model]. Based on your current contract at [Rate]%, current rates for a comparable term are running at [New Rate]% — a difference of approximately $[Monthly Delta]/month. That adds up to significant savings over the life of your loan. [CTA: See Your Rate Comparison]
Hi [Name], this is [First Name] from [Dealer]. Rates have come down since you financed your [Year Make Model] — I ran the comparison and your monthly payment could be about $[Delta] lower. Worth a 10-minute conversation? Is this a good time?
VBR 04  —  Channel Priority: Email → SMS → Voice
Model Refresh Alert
The redesigned version of the customer's current vehicle is now available on lot. The agent connects the refresh directly to the customer's ownership history — how long they have been in their current vehicle, and what has changed.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — the new [Year Make Model] just landed. Given how long you have been in yours, wanted to make sure you saw it. [Link]
Subject: The redesigned [Make Model] — and what it means for you
Hi [Name], The all-new [Year Make Model] has arrived. You have been in your current [Year Make Model] for [X] years — I would like to show you how the new model compares and what the upgrade would look like financially. [CTA: See the New Model]
Hi [Name], this is [First Name] from [Dealer]. The redesigned [Make Model] just came in and, given how long you have been in yours, I wanted to reach out personally and show it to you. Would you have time to come by this week?
VBR 05  —  Channel Priority: Email → SMS → Voice
Payment-Neutral Upgrade
Financing math creates a scenario where the customer can move into a newer or higher-trim vehicle at the same or lower monthly payment. The agent shows the math — current payment vs. new payment — with a specific vehicle attached.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — I ran the numbers on your [Year Make Model] and there is a newer option that comes in at the same monthly payment. Worth a look?
Subject: Same payment. Newer vehicle. Here's how.
Hi [Name], I ran the financing on a [New Year Make Model] against your current payment on your [Year Make Model] — and the numbers work out to the same monthly payment (or within a few dollars). That is based on your current equity position and today's rate environment. [CTA: See the Comparison]
Hi [Name], this is [First Name] from [Dealer]. I ran the numbers on your [Year Make Model] and found a scenario where you could be in a [New Year Make Model] for essentially the same payment. I would like to show you how. Is this a good time for 5 minutes?
VBR 06  —  Channel Priority: Email → SMS → Voice
Trade Value Peak Alert
Market data shows the customer's current vehicle is at or near peak trade value. The agent delivers a specific estimated value and communicates the window with an expiration timeframe.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — trade values on [Year Make Model] are at a peak right now. This window does not stay open long. Want to see the number?
Subject: Your [Year Make Model] trade value — right now
Hi [Name], Trade values on [Year Make Model] are running unusually high right now. I pulled an estimate for your specific vehicle: $[Estimated Trade Value]. I would like to make sure you do not miss this if the timing works. [CTA: Get My Trade Value]
Hi [Name], this is [First Name] from [Dealer]. Trade values on [Year Make Model] are at a high point — and I pulled an estimate for your vehicle that I think you will want to see. These windows close quickly. Is this a good time for 60 seconds?

Inactive Customer Agent

Every dealer group has a database of customers who bought, serviced, then disappeared — not to a competitor, but to silence. This agent re-engages them using personalized, ownership-record-validated outreach tied to real data events in their history. The tone here is warmer and less transactional — these are existing relationships, and the language reflects that without being sentimental.

Annual Revenue Upside
$2,088,000
Per rooftop / year
5-rooftop group: $10M+
$174K
Revenue recovered per cycle
$2.09M
Annual recovery per rooftop
6
Distinct VBR trigger types
Valid Business Reasons (VBRs) — 6 Trigger Types  —  Win-back tone throughout
VBR 01  —  Channel Priority: Email → SMS → Voice
Purchase Anniversary
The vehicle purchase anniversary (1, 2, 3, or 5-year mark) creates a natural, low-pressure re-engagement touchpoint. Framed as a genuine check-in tied to a specific milestone — not a promotional email.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — it's been [X] year(s) since you picked up your [Year Make Model] from us. Hope it's been good to you. We'd love to see it — and you — back in the lane.
Subject: [X] year(s) with your [Year Make Model]
Hi [Name], It has been [X] year(s) since you drove your [Year Make Model] off our lot. We wanted to check in, say thanks, and let you know your complimentary [X]-year inspection is on us if you want to bring it by. [CTA: Schedule Your Inspection]
Hi [Name], this is [First Name] from [Dealer]. I'm calling because it's coming up on [X] year(s) since you picked up your [Year Make Model] from us — and I wanted to check in personally. We haven't seen you in a while, and we'd like to change that. Do you have 60 seconds?
VBR 02  —  Channel Priority: Email → Voice → SMS
Loyalty Recognition
A multi-vehicle or multi-year customer relationship is acknowledged with a specific, data-backed recognition — citing the actual vehicles purchased and years of service history. Not a generic email with the customer's name in the subject line.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — you've trusted us with [X] vehicles over the years. That means something to us. We'd love to take care of your [Year Make Model] the same way. Ready to reconnect?
Subject: Thank you for [X] years with us
Hi [Name], We pulled your history and realized how long you've been with us — [X] vehicles, [X] years of service. We don't take that lightly. We'd love to earn your continued trust and take care of your [Year Make Model] the same way we have with everything else. Come in anytime. [CTA: Schedule a Visit]
Hi [Name], this is [First Name] from [Dealer]. I was going through our customer history and I saw how long you've been with us — [X] vehicles, [X] years. I wanted to call personally and say thank you. We haven't seen you in a bit and I'd love to change that. Do you have 60 seconds?
VBR 03  —  Channel Priority: SMS → Email → Voice
Overdue Maintenance Alert
DMS records show a service interval the customer has missed. The agent reaches out with the specific missed service and mileage gap since their last visit — making it easy to book without friction.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — your [Year Make Model] looks like it's been a while since it's been in. [Service] is overdue based on your last visit in [Month/Year]. We've got you. [Link]
Subject: Your [Year Make Model] — overdue for [Service]
Hi [Name], Based on your last service visit in [Month/Year], your [Year Make Model] is overdue for [Service]. We want to make sure your vehicle is running right and that you're protected. We'd love to see you back — and we'll make it easy. [CTA: Schedule Service]
Hi [Name], this is [First Name] from [Dealer]. I was looking at your service history and noticed your [Year Make Model] hasn't been in since [Month/Year] — and it's due for [Service]. I just want to make sure it's running well. Do you have 60 seconds?
VBR 04  —  Channel Priority: Email → SMS → Voice
Vehicle Value Update
The agent delivers a current estimated trade value grounded in real market data — a specific number tied to their VIN, not a range. No push toward anything — just information the customer should have.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — wanted you to know your [Year Make Model] is worth approximately $[Value] in today's market. No obligation — just thought you should have the number.
Subject: What your [Year Make Model] is worth right now
Hi [Name], I ran a current market estimate on your [Year Make Model]: approximately $[Estimated Value] in today's conditions. I'm not reaching out to push you toward anything — I just thought you should have an accurate number, especially since it's higher than most people expect. [CTA: See Full Estimate]
Hi [Name], this is [First Name] from [Dealer]. I ran a current value on your [Year Make Model] — it's sitting at approximately $[Estimated Value] right now. I'm not calling to push you toward anything, I just thought you should know. Do you have 60 seconds to hear the full picture?
VBR 05  —  Channel Priority: Email → SMS → Voice
New Model / Technology Notification
A technology feature or model upgrade relevant to the customer's ownership profile is now available. The agent connects the new capability to what the customer currently drives — not a broadcast model-year announcement.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — the new [Make Model] just landed with [Key Feature]. Given what you're driving, I think you'd appreciate seeing it. Want to come by?
Subject: Something new we think you'll want to see
Hi [Name], The new [Year Make Model] just arrived — and it comes with [Key Feature or Technology]. Given how long you've been driving your [Year Make Model], I thought you'd appreciate a look at what's changed. No pressure. Just a chance to get behind the wheel of something new. [CTA: Schedule a Test Drive]
Hi [Name], this is [First Name] from [Dealer]. The new [Year Make Model] just came in and it has [Key Feature] that I think you'd genuinely appreciate. Would you be open to coming by and seeing it? No agenda — just think you'd like it.
VBR 06  —  Channel Priority: Email → Voice → SMS
VIP Event / Early Access
The customer is extended early access to a model launch, service clinic, or dealer event — before it opens publicly. Framed as something they have earned through their relationship with the dealership, not a mass invitation.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — we're giving a select group of long-time customers early access to [Event/Launch] on [Date]. You're on that list. Want in?
Subject: Early access — [Event/New Model Launch] — [Date]
Hi [Name], We are extending early access to [Event or Launch] on [Date] to a small group of customers who have been with us the longest. You're on that list. This is before we open it to the public — and I wanted to make sure you had the opportunity first. [CTA: Reserve Your Spot]
Hi [Name], this is [First Name] from [Dealer]. We're giving early access to [Event or Launch] on [Date] to a select group of customers — and you're on that list. I wanted to call personally before we opened it up more broadly. Do you have 60 seconds?
📲 Inbound Response Agent

After Hours Agent

This is a pure inbound response agent — it only fires when a buyer has already reached out. Every trigger in this stack begins with a consumer action: a call that went unanswered, a form submitted at 10 PM, a voicemail left on a Saturday. The agent responds within minutes to signals that would otherwise wait until Monday morning.

Annual Revenue Upside
$214K+
Per rooftop / year (conservative)
5-Rooftop Dealer Group: $1.07M+/year
Per Missed Contact Cost
$510
15% close rate × $3,400 avg front gross
Monthly loss per rooftop: $17,850
35+
Inbound after-hours contacts/mo left unanswered
<4 min
Agent response time after buyer signal
15%
Close rate — properly followed-up inbound
$510
Opportunity cost per unanswered inbound
100%
Coverage — 365 nights & weekends

VBR Playbook — 8 Inbound Trigger Types Across 3 Signal Sources

VBR 01  —  Trigger: Missed Call / No Voicemail  |  Channel Priority: SMS → Voice → Email
Missed Call — No Voicemail
Inbound call arrived during closed hours. Caller hung up without leaving a message — high-intent signal. The agent identifies the number, matches it to a known contact in the CRM if available, and responds within minutes before the buyer calls the next dealership on their list.
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SMS
Email
Voice
Hi [Name] — it looks like you tried to reach [Dealer] tonight. Sorry we missed you. I'm available right now if you'd like to connect. What were you looking for?
Subject: Sorry we missed your call tonight
Hi [Name], I noticed we missed your call to [Dealer] this evening. I wanted to make sure you heard back before too much time passed. Whatever brought you to call — a question about a vehicle, service, financing, or anything else — I'm here and I can help. Reply here or call me directly at [Number]. [CTA: Schedule a Call]
Hi [Name], this is [First Name] from [Dealer]. I can see we missed your call tonight, and I wanted to get back to you before it got too late. I apologize for that. Can I ask what you were reaching out about? I have a few minutes right now if this is a good time.
VBR 02  —  Trigger: Missed Call / Voicemail Left  |  Channel Priority: SMS → Voice → Email
Missed Call — Voicemail Left
Caller left a voicemail during closed hours. The system transcribes and logs the message. This is a higher-intent signal than a silent hang-up — the buyer wants a response. The agent acknowledges the voicemail and initiates follow-up before the store opens.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — I just got your voicemail from tonight. I'm available now to help if you have a few minutes. What's the best way to reach you?
Subject: Got your voicemail — here to help
Hi [Name], I received your voicemail from this evening. I'm sorry we weren't available when you first called — I wanted to make sure you heard back from us quickly. What I heard: [Summary of voicemail topic]. I can help with that. What's a good time to connect? [CTA: Schedule a Call]
Hi [Name], this is [First Name] from [Dealer]. I just listened to your voicemail — I wanted to call you back as quickly as possible. You mentioned [topic from voicemail] — I have someone who can help with that right now. Do you have a couple of minutes?
VBR 03  —  Trigger: Repeated After-Hours Calls (2+)  |  Channel Priority: SMS → Voice
Repeated After-Hours Calls
The same number has called after hours two or more times. This is the highest-urgency signal in the missed-call category. A buyer who keeps trying is motivated. Every minute without a response moves them closer to a competitor who picked up.
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SMS
Email
Voice
Hi [Name] — I can see you've tried reaching us a couple of times tonight. I'm sorry for that. I'm available right now — what can I help you with?
Subject: We noticed — and we're sorry for missing you
Hi [Name], I can see you've made more than one attempt to reach us tonight. That's not the experience we want you to have, and I apologize for it. I'm reaching out personally to make sure you get taken care of right now. What were you trying to reach us about? [CTA: Talk to Someone Now]
Hi [Name], this is [First Name] from [Dealer]. I can see you've called us a few times tonight, and I am sorry we weren't available. I want to make sure we get this resolved for you. What were you trying to reach us about? I have time right now.
VBR 04  —  Trigger: After-Hours Vehicle Inquiry Form  |  Channel Priority: SMS → Voice → Email
New Vehicle Inquiry Submitted After Hours
A lead form was submitted on a specific vehicle after 6 PM or on a weekend. The buyer found the car, wanted it enough to fill out a form, and is now waiting. Dealers that respond within five minutes convert at 8x the rate of those who respond in an hour. This agent closes that window.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — I saw your inquiry on the [Year Make Model] come through tonight. It's still available. When are you free to connect?
Subject: Your inquiry on the [Year Make Model] — it's still here
Hi [Name], I received your inquiry on the [Year Make Model] tonight. I wanted to follow up right away — the vehicle is still available, and I want to make sure you have everything you need to move forward. Is there a time that works for a quick call? I can answer any questions, confirm availability, and hold the vehicle if you'd like. [CTA: Schedule a Call]
Hi [Name], this is [First Name] from [Dealer]. I saw your inquiry on the [Year Make Model] come through tonight and I wanted to call you first thing — the vehicle is still available. Do you have a couple of minutes? I'd like to make sure it's still here for you.
VBR 05  —  Trigger: After-Hours Trade-In Valuation Request  |  Channel Priority: SMS → Email → Voice
Trade-In Valuation Submitted After Hours
A trade-in valuation request was submitted after hours. This is a buyer who has already mentally started the transaction — they want to know what their current vehicle is worth before they commit. The agent delivers a real number fast, before a competitor's tool gives them one first.
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SMS
Email
Voice
Hi [Name] — I saw your trade-in request on your [Year Make Model]. I ran a quick estimate — it's sitting around $[Value] right now. Want the full picture?
Subject: Your [Year Make Model] trade estimate — here's what we found
Hi [Name], I saw your trade-in valuation request come in tonight. I ran a current market estimate on your [Year Make Model] — it's sitting at approximately $[Value] based on today's conditions. This is a solid number, and I want to make sure you're seeing it before market conditions shift. Let me know when you'd like to go over it. [CTA: View Full Estimate]
Hi [Name], this is [First Name] from [Dealer]. I saw your trade-in valuation request come through tonight on your [Year Make Model]. I ran some numbers — your vehicle is worth approximately $[Value] in today's market. I wanted to make sure you had that information today. Do you have 60 seconds?
VBR 06  —  Trigger: After-Hours Finance Application  |  Channel Priority: Voice → SMS → Email
Finance Pre-Approval Application Submitted After Hours
A credit application or financing form was submitted after hours. This is the highest-commitment signal in the after-hours stack — the buyer is ready to transact. Leaving this unanswered overnight is the equivalent of handing the deal to a competing store that picks up the phone.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — I saw your financing application come through tonight. We have some strong options ready. When can we connect to walk through them?
Subject: Your financing options are ready
Hi [Name], I received your financing application tonight. I've already started pulling some options together based on what you submitted — I think you'll be pleased with what we can put together. I'd like to walk you through them on a quick call. What time works best for you? [CTA: Schedule a Call]
Hi [Name], this is [First Name] from [Dealer]. Your financing application came through tonight and I wanted to call you personally. We have some strong options that look like a solid fit for your profile. Do you have a few minutes to go over them now, or would earlier tomorrow morning work better?
VBR 07  —  Trigger: Identified Visitor Browsed 3+ VDPs After Hours  |  Channel Priority: SMS → Email → Voice
After-Hours Inventory Browse — 3+ Vehicle Pages
An identified website visitor (known contact in CRM) browsed three or more vehicle detail pages after 6 PM or on a weekend. Visiting your site is an inbound signal — they came to you. The Intelligence Graph matched them to a known record, so the response is personalized. The agent follows up before daylight.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — noticed you were browsing our inventory tonight. A few of those vehicles are moving fast. Anything I can help you narrow down?
Subject: A few notes on the vehicles you were looking at
Hi [Name], I noticed you spent some time on our website last night looking at a few vehicles. A couple of the units you viewed have been getting significant interest lately — I wanted to flag them for you before inventory changes. If there's anything specific you're trying to decide between, I can help with that. What questions can I answer? [CTA: See Current Availability]
Hi [Name], this is [First Name] from [Dealer]. I noticed you were spending some time on our website last night looking at some of our inventory. A few of those units have been seeing a lot of interest — I wanted to reach out before they moved. Would it be helpful if I put together a quick summary of the ones worth acting on?
VBR 08  —  Trigger: Identified Visitor Returned After Hours (2nd+ Session)  |  Channel Priority: SMS → Voice → Email
Repeat After-Hours Visitor — Multiple Sessions
An identified contact has returned to the site after hours more than once this week — multiple inbound visits without submitting a form. Repeat sessions signal an open question the website hasn't resolved. Price, availability, financing eligibility — something is blocking the decision. The agent finds out what it is.
View Scripts ▾
SMS
Email
Voice
Hi [Name] — you've been back to our inventory a few times this week. I want to make sure you have everything you need to make a call. What questions can I answer?
Subject: You've been back — what's holding things up?
Hi [Name], I noticed you've visited our website a few times this week, including after hours. When a customer keeps coming back like that, it usually means there's an open question — about pricing, availability, financing, or something else the website didn't answer. I want to help you get there. What would make this easier? [CTA: Talk to Someone Now]
Hi [Name], this is [First Name] from [Dealer]. I noticed you've come back to our website a few times this week, including late last night. When that happens, it usually tells me there's a question that hasn't been answered yet. I'd like to help you get there. Do you have a couple of minutes?
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